About this edition

The 2023 edition of the Green Business Challenge (GBC) started November 13th and finished November 17th, and focussed on the circular economy. During this week a group of 26 international students travelled through 5 different cities in the Northern Netherlands and Germany. In teams they tried to solve one of the 6 different Challenges supplied by companies and organisations from the region: STOPAQ, Veenstra & Stroeve, Marne, Indu-Con, Magnificent Proteins and De Oude Zagerij.

The Green Business Challenge is not just about work; it’s about diving headfirst into a whirlwind of action, turning heads, and creating a knowledge-sharing fiesta! We’re on a mission to shake up the green economy and give the new generation a front-row seat to the adventures that lie ahead. Buckle up for impact, fun, and a whole lot of green goodness!


  • "Develop 5 product-market combinations that enable use of circular wood"

  • "Help Marne Mustard identify and assess opportunities to upgrade a food residue stream."

  • “Develop a validated business case for large-scale sales of oyster mushrooms.”

  • “Create an overview of sensational circular material choices and develop the ultimate experience concept for the most sustainable glamping camping experience.”

  • “Find a 'green' solution for Veenstra & Stroeve's current packaging method.”

  • “Guarantee the most optimal processing of the residual flow and explore ways to reuse the flow.”

Co-created with nice°

This edition of the Green Business Challenge is being co-created with nice°, a foundation that has been established to accelerate the transition to a circular economy. Nice° works on challenges related to the Circular Economy for governments, businesses, knowledge institutions, and citizens. These organizations are united in their commitment to driving the transition towards a circular economy, working collaboratively to make this shift a reality. Nice° is the place where young people can work on these challenges by innovating, exploring, and experimenting together.

At nice°, action speaks louder than words. Nice° actively cultivates the innovation potential for a circular economy in Northern Netherlands by engaging flourishing young professionals, and provide a platform for businesses, government, and entrepreneurs to collaborate with young talent, learning and developing together through hands-on experiences. Nice° believes in the power of early education, recognizing that students are not just learners but the driving force propelling us into a sustainable, circular future.



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Do you have ambitions to become more sustainable, but are you still looking for the perfect opportunity? Take your ambitions to the next level and join the next edition of the Green Business Challenge!